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  • PHYTOCIDE ELDERBERRY OSThe superfruit trend is one of the largest growing segments in the cosmetics industry. These fruits are recognized not only for their health benefits, but also for their unique marketing appeal. Elderberry certainly fits the description of...Read More
  • AMTICIDE® GSBToday, the art and science of cosmetic formulation requires significant consideration of the appropriate preservation package to be employed. Not only must the selected antimicrobial ingredients be compatible with the formulation and be effective mechanisms of preservation, but they must also...Read More
  • LEUCIDAL® LIQUID SFConsumer choice is the most important factor when it comes to cosmetic sales. Today, a growing number of consumers are opting to move away from synthetic preservatives such as parabens, formaldehyde donors and phenoxyethanol. In addition to public pressure, the use of these synthetic materials...Read More

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THE MODERN PRESERVATION MARKET

The personal care market has opened its eyes to the growing demand for proactive, innovative and alternative solutions to synthetic preservatives. Manufacturers add preservatives to formulations in order to control bacterial and fungal growth, extending the shelf-life of these products. However, many synthetic preservatives are falling from favor with regulators and consumers alike due to issues like sensitization and other health related concerns. By developing materials exhibiting cosmetic benefits, Active Micro Technologies has, in turn, created effective and natural antimicrobials. Now our customers can continue leading the market with their impressive formulations and innovative applications!

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ACTIVE MICRO TECHNOLOGIES COMPANY OVERVIEW

In recent years the Personal Care Industry has seen an increased demand for environmentally conscious and ethically sound products. Consumers’ desire for naturally derived and inspired products has only grown more pronounced as public awareness of traditional preservation increases.

With a noticeable shift in both formulator preference and consumer attitude, traditional preservatives (parabens, formaldehyde-donors, thiazolinones, etc.) have found themselves under scrutiny. Continued market-focus on “carry over” ingredients effecting health and sustainability, coupled with the booming naturals trend, have slowly ousted conventional preservatives from product ingredient decks. Active Micro Technologies predicted this trend and is the market leader in preservation alternatives.

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